The bottom part of your website is called the footer, and it appears right after the content area. It also usually appears on all of your website pages. In order to add specific features to it, some WordPress themes use different kinds of widgets and you can do so by simply going to Appearance > Widgets.
The importance of the footer can be quite essential because it can be constructed as a summary for your entire website. You can easily create an efficient caption for your whole content by gathering all your important data in one place, and you will also be able to give your site’s visitors a location where they can find what they are looking for.
Basically, the most common items that are included in the footer area are:
- an about section
- a logo
- contact info
- a search bar
- social media icons
- a dedicated section for key links
- calls to action
- a search bar
- a back-to-top button.
As I mentioned above, your footer can be customized, either through the theme customizer, or you can just manually edit the footer code, it just depends on your level of expertise in this area. If you choose to use the customizer, depending on the theme you are using, you will be able to change the color of the background and content, the layout, the text, the icons, and the credits.
On the other hand, if you feel comfortable enough, you can manually edit your footer manually with CSS or change your footer’s PHP file. This method is not exactly full-proof because if you decide on changing the theme the modifications you made will be gone.
So, to add code to your footer, it is best to use a WordPress plugin. All you have to do is to install and activate the desired plugin from https://wordpress.org/plugins/search/footer/.
Another option is to use a plugin with your theme builder Elementor. Once you get the hang of editing a footer using Elementor you will definitely have more control over your design.
What is the use of adding links to the footer?
Most sites add links in their footer to the most important pages in their websites. The most common links are for the about section, contact information, and depending on the site, some specific information.
You will have to follow two main rules when you start adding links to your footer. First, consider putting only the most important links in your footer because remember, the space is pretty limited, so you will need to choose the links that most visitors will click. The second rule would be that you should consider grouping your links into sections and that way it will help the user finding faster whatever he is looking for in the footer.
Not taking into consideration the obvious usability benefits of using links in your footer, it must be stated that if you think about these two guidelines, they will help you funnel link equity to key content, which is a key part of WordPress SEO.
Tips for using Calls To Action
You have to try to keep everything as simple and as easily comprehensible in order to make the visitor do what you expect him to do. Another important tip is that the user should be able to perform the wanted action from within the footer without having them scroll back and forth in order to perform the desired action.
Also, it is recommended that you use no more than one CTA per footer because otherwise you risk confusing the visitor with too many options.