How To Add Google Analytics To WordPress Without Plugin?

Question: How To Add Google Analytics To WordPress Without Plugin?

Our experts say.

In this tutorial, I’ll provide step-by-step guidance on how to add Google Analytics to WordPress without using a plugin. It should take you around 20 minutes to complete this task.

Introduction:
Google Analytics is an invaluable tool for tracking how people interact with your WordPress website. It allows you to gain valuable insights into user behavior, so you can make data-driven decisions about how to improve your website. Adding Google Analytics to WordPress typically requires the use of a plugin, but there is a way to do so without one.

Step-by-Step Guide:
1. Start by creating a Google Analytics account if you don’t have one already. You’ll need to provide some basic information about your website, such as the URL and time zone.
2. Once your account is set up, you’ll be given a tracking code. Copy this code and keep it handy.
3. Now open your WordPress website and navigate to the Theme Editor. You’ll find this under Appearance > Theme Editor.
4. In the Theme Editor, open the header.php file. This is where you’ll paste the tracking code you copied from Google Analytics.
5. Once you’ve pasted the code, save your changes and exit the Theme Editor.

That’s it! You’ve successfully added Google Analytics to your WordPress website without using a plugin.

Additional Guidance:
If you want to get more out of Google Analytics, there are plenty of helpful resources you can use to expand your knowledge. The official Google Analytics Academy offers free courses and tutorials to help you get the most out of this powerful tool. There are also plenty of third-party blogs and tutorials out there that can aid you in your understanding of Google Analytics.


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